The Opportunity

As the Content Strategist at Near, you’ll be responsible for ideation and content delivery across markets, providing the creative spark that takes a brief from a business goal all the way through to tangible results.

Your ideas and executional skills will help to create content that:

  • Drives organic traffic & turns views, clicks and shares into sales opportunities.
  • Positions Near as a thought leader in the data industry.

Tasks include

  • Ideate and create relevant content to keep the brand buzz going.
  • Plan and execute a content calendar to drive website visitation.
  • Perform qualitative/quantitative content auditing, gap analysis, analytics research, keyword and search findings, competitive assessments, market research, user and stakeholder interviews to increase content performance.
  • Craft excellent copy for user interface of all Near properties.
  • Partner with the demand team to devise and execute content plans for new campaigns across email, blog, web pages, social media and PR outreach.
  • Excellent editorial skills to shape the story from pre-written content.
  • Partner with subject matter experts to create thought leadership content based on original research.
  • Track & analyze content performance and find opportunities for optimization across all our channels.

Skills

  • A proven executer with clear evidence of success.
  • Positive attitude, high energy, charismatic, strong work ethic and detail oriented.
  • Demonstrated success in working effectively with sales and product teams.
  • Original thought process and ‘start with why’ attitude - an idea person.
  • Gifted storyteller with the ability to convey messages that connect our brand with our customers.
  • Ability to translate technical complexity into clear, concise business benefits.
  • Experience of managing multiple stakeholders to deliver on complex content productions.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or related field.
  • 5-7 years’ experience in content marketing or digital content production.
  • Experience of B2B technology company is preferred.
  • Stellar writing/editorial background with a portfolio of demonstrated examples.
  • Intermediate understanding of SEO, content optimization and Google Analytics.

Apply to join us