Near, the leading location intelligence company that leverages location and context to power data driven marketing for advertisers has been named as a Cool Vendor in Consumer Dynamics for 2015 by Gartner. Near is the only company from Asia Pacific to be included in the global research and is amongst the five firms chosen worldwide by Gartner who provide innovative approaches to digital businesses for consumer segmentation, for understanding why consumers do what they do, and for building digital relationships.
"We are honored to be recognized as a cool vendor in Consumer Dynamics by Gartner," said Anil Mathews, Founder & CEO of Near, "Location data has the unique ability to connect the digital consumer to the real world, and it lies at the heart of our value proposition. We are always innovating to bring brands closer to their consumers using our location intelligence."
The report evaluates the innovative capabilities of the firms and how these can add immense value to businesses. Near can create acute customer segments through its unique platform that melds historical user location, context and content consumption behaviour. With more than 710 million profiled users, Near offers marketers the power to discover new consumer market segments and drive engagement in the digital and offline worlds.
In addition to improving mobile ad engagement by location optimization, Near helps marketers to harmonize real-world marketing with digital marketing campaigns with its acute consumer insights. Marketers can also gain better visibility into the competitive landscape, and measure the impact of their traditional and digital campaigns. With presence in Australia, Japan, South East Asia and India, Near is the largest location intelligence platform in the region, and was recognized as the Top Mobile Startup at TiE 50, Silicon Valley in 2014.
The complete report is available here
Gartner, Cool Vendors in Consumer Dynamics, 2015, Angela McIntyre, Nick Ingelbrecht, Amanda Sabia, Jason Wong, Don Scheibenreif, Andrew Johnson, Carol Rozwell, 27 April 2015
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Near is the largest location intelligence platform providing real-time information on places, people and products. The Near platform powers its flagship product to leverage historical location and context for data driven marketing.
Founded in 2012, Near is headquartered in Singapore with a presence across Australia, South East Asia, Japan, India and Europe. To date, the company has more than 700 million profiled audiences and have put it to work for marquee brands such as P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike and Samsung.
Near is backed by investments from leading venture capitalists Sequoia Capital, JPM Private Equity Group, Telstra Ventures and Global Brain Japan.